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NAIA Continues to Promote with Hands-on Realism

Published by on June 7, 2011

The NAIA “Game on” program “tells the story of the NAIA through a variety of communications tools. The campaign brings together the facts of who the NAIA is, both today and yesterday, and tells the story through our student-athletes. It’s not just about the history of the NAIA, but about how our students, members and conferences feel about the organization and what makes it unique. There is a confidence present in the stories of our student-athletes and their love of the game. The NAIA helps keep student-athlete dreams alive and within reach.” (Courtesy of the NAIA Marketing Resource Center.) 

If that doesn’t tell you something about the character of this organization, I don’t know what does! 

In a previous insider, I focused on the NAIA using social media and their “Game on” initiative to support their students, their athletes and their programs. What better way to promote your brand than by creating a video and posting it for the world to see? What be...

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